The Swinkels family has been the owner of Bavaria since 1719. On the occasion of this jubilee, the brewery launched a new beer bottle. In addition, the company received a Royal Predicate in April this year. As such, the group may now officially call itself the Royal Swinkels Family Brewers. O-I was involved in the bottle design process from the very beginning, ensuring the now iconic bottle would be technically feasible.
‘Bavaria has always considered innovation and quality to be central to everything they do,’ explains Patrick Waegemakers, Segment Manager for Beer, Spirits and Wine Packaging Benelux. ‘And that’s no different with the seventh generation of the Swinkels family, who are now leading the company. For the past two years, O-I has collaborated with both the company and the design agency to develop a new, innovative and proprietary 30cl beer bottle. It was an intensive process, and the whole O-I team, including the team at our glass factory in Leerdam, contributed their knowledge and experience for a fantastic end-result.’
The new, dark amber bottle has a modern look, exuding the Swinkels family passion for beer. The long, straight neck, embossed with the well-known compass emblem for Bavaria, stands out noticeably. The label has also been adjusted, with the colour ‘Royal Blue’ now being used in a direct reference to the Royal Predicate. The modern look is perfectly suited to the Bavaria of today.
‘It always adds an extra dimension when, as a preferred supplier, you are asked to be involved in a unique project like this, one that only comes along once in a blue moon,’ adds Patrick Waegemakers. ‘We are particularly proud to have collaborated on the creation of this returnable 30cl beer bottle for Bavaria.’
Florent Renders, Manager Consumer Marketing at Royal Swinkels Family Brewers, was also pleased about the collaboration: ‘We are very happy with our partnership with O-I. The bottle shape was the greatest puzzle throughout the entire design phase. How were we going to make it more exclusive than the old standard bottle, make sure is was still recognisably as a Bavaria bottle by complementing the regular design, and also ensure it fitted the production lines in the brewery? We didn’t have to make one compromise, but created an ultimately beautiful and proud bottle. And that is something that makes us proud.’